您好!這是一份關(guān)于珠海長隆海洋王國的調(diào)查問卷。希望您能花寶貴的時(shí)間予以協(xié)助，整個(gè)調(diào)查只會(huì)占用您3-5分鐘的時(shí)間，您的意見將對(duì)我們對(duì)珠海長隆海洋王國服務(wù)營銷策略研究起到極為重要的作用。
本次問卷調(diào)查所有數(shù)據(jù)均用于統(tǒng)計(jì)分析，您的信息我將進(jìn)行嚴(yán)格保密，感謝您的合作與參與。祝您生活愉快，幸福美好！
Hello! This is a questionnaire about Zhuhai Chimelong Ocean Kingdom. We hope you can spend your precious time to help us. The whole survey will only take 3-5 minutes of your time. Your comments will play a very important role in our research on the marketing strategy of Zhuhai Chimelong Ocean Kingdom service.
1. 您一般會(huì)和誰一起參觀珠海長隆海洋王國？Who do you usually visit Zhuhai Chimelong Ocean Kingdom with?
家人 Family 朋友 Friends 伴侶 Couple 同學(xué) Schoolmate 同事 Colleague
2. 您的性別 Gender
男 Male 女 Female
3. 您的年齡 Age
18歲以下 Under 18 years old 18-24歲 18-24 years old 25-35歲 25-35 years old 36-50歲 36-50 years old 51-64歲 51-64 years old 65歲以上 Over 65 years old
4. 您來自哪個(gè)地區(qū) Region
珠海 Zhuhai 廣東其他城市 Other cities in Guangdong 國內(nèi)其他地區(qū) The rest of China 國外地區(qū) Foreign region
5. 您是通過哪種渠道知道珠海長隆海洋王國的？How do you know Zhuhai Chimelong Ocean Kingdom?
朋友推薦 Friend recommendation 戶外廣告 Outdoor advertising 電視廣告 TVC advertising 社交媒體（如：微信、小紅書、微博等等）Social media 新聞報(bào)道 News report 線下活動(dòng) Offline activity
6. 您參觀珠海長隆海洋王國的頻率?How often do you visit Zhuhai Chimelong Ocean Kingdom?
從未去過 Never 1次 Once 2次 Twice 3次以上 Over three times
7. 您在珠海長隆海洋王國里最喜歡的項(xiàng)目是？What is your favorite project in Zhuhai Chimelong Ocean Kingdom?
海洋動(dòng)物展館 Marine animal exhibition hall 海洋動(dòng)物表演劇場(chǎng) The Marine Animal Performance Theater 機(jī)動(dòng)游樂設(shè)施 Motorized amusement facilities 花車大街巡游表演 The float parade 煙花表演 Fireworks display
8. 您選擇參觀海洋主題樂園時(shí)會(huì)考慮到哪些因素？What factors do you consider when you choose to visit an ocean theme park?
園區(qū)環(huán)境 Park environment 游樂設(shè)施 Amusement facilities 門票價(jià)格 Ticket price 動(dòng)物種類 Animal species 地理位置 Geographical position 服務(wù)質(zhì)量 Service quality 優(yōu)惠活動(dòng) Promotional activity
9. 您最喜歡的主題樂園是？What is your favorite theme park?
珠海長隆海洋王國 Zhuhai Chimelong Ocean Kingdom 廣州長隆歡樂世界 Guangzhou Chimelong happy world 上海迪士尼樂園 Shanghai Disneyland 北京環(huán)球影城 Beijing Universal Studios 深圳歡樂谷 Shenzhen Happy Valley 其他 Other
10. 你認(rèn)為珠海長隆海洋王國的門票價(jià)格？What do you think the ticket price of Zhuhai Chimelong Ocean Kingdom?
價(jià)格較高 Expensive 價(jià)格正常 Normal 價(jià)格較低 Cheap
11. 您認(rèn)為珠海長隆海洋王國里的紀(jì)念品、餐飲、娛樂等價(jià)格？What do you think of the prices of souvenirs, dining, entertainment, etc. in Chimelong Ocean Kingdom?
價(jià)格較高 Expensive 價(jià)格正常 Normal 價(jià)格較低 Cheap
12. 您認(rèn)為珠海長隆海洋王國周邊交通便利嗎？Do you think the transportation around Zhuhai Chimelong Ocean Kingdom is convenient?
便利 Yes 不便利 No
13. 您認(rèn)為珠海長隆海洋王國服務(wù)人員的服務(wù)態(tài)度如何？What do you think of the service attitude of the staff of Zhuhai Chimelong Ocean Kingdom?
很熱情 Very enthusiastic 一般 Normal 不熱情 Impolite
14. 您認(rèn)為珠海長隆海洋王國的環(huán)境怎么樣？What do you think of the environment of Zhuhai Chimelong Ocean Kingdom?
干凈 Very clean 一般 Normal 臟亂 Dirty
15. 您認(rèn)為珠海長隆海洋王國里的餐飲選擇多嗎？
Do you think there are many dining options in Zhuhai Chimelong Ocean Kingdom? 多 Yes 少 No
16. 您會(huì)向朋友推薦珠海長隆海洋王國嗎？Would you recommend Zhuhai Chimelong Ocean Kingdom to your friends?
會(huì) Yes 不確定 Not sure 不會(huì) No
17. 您對(duì)哪些類型的營銷活動(dòng)最感興趣?What types of marketing campaigns are you most interested in?
社交媒體互動(dòng)（線上話題挑戰(zhàn)、抽獎(jiǎng)）Social media interaction (online topic challenges, sweepstakes) 聯(lián)名ip（與其他品牌跨界合作）Co-branded ip (cross-border cooperation with other brands) 公益活動(dòng)（海洋保護(hù)、環(huán)保教育）Public welfare activities (Marine protection, environmental protection education) 定制化體驗(yàn)（定制紀(jì)念品、定制表演）Customized experience (customized souvenirs, customized performances) 親子活動(dòng)（親子游戲、DIY）Family activities (Family games, DIY) 文化體驗(yàn)（文化展覽、文化講座）Cultural experience (Cultural exhibitions, cultural lectures) 節(jié)日主題活動(dòng)（圣誕節(jié)、新年）Holiday Themed Events (Christmas, New Year) 折扣優(yōu)惠活動(dòng)（限時(shí)秒殺等等）Discount offers (limited time, etc.)
18. 您希望珠海長隆海洋王國改進(jìn)的方面有？What would you like Zhuhai Chimelong Ocean Kingdom to improve?
門票價(jià)格 Ticket price 服務(wù)質(zhì)量 Service quality 園區(qū)環(huán)境 Park environment 園內(nèi)餐飲、紀(jì)念品等價(jià)格 Prices of catering, souvenirs, etc 其他 Other