What is your age? Under 18 18-20 21-23
What is your gender? Male Female Prefer not to say
What is your primary source of income?(Select all that apply) Parents/Guardians Part-time job Scholarships/Grants Savings Other (please specify):
Approximately how much money do you have available each month for all expenses (including food, housing, transportation, entertainment, and shopping)? Less than 500 500-1000 1000-1500 2,000 or more Prefer not to say
How often do you shop online versus in-store? Online only Mostly online Equal mix of online and in-store Mostly in-store In-store only
Which platforms/stores do you frequently shop on/at? (Select all that apply) Taobao Jingdong Pinduoduo Douyin Local retail stores Malls/Shopping centers Other (please specify):
What factors influence your purchasing decisions the most? (Select all that apply) Price Quality Brand Social media influence Friends/Family recommendations Advertising Other (please specify):
What kind of items you buy most frequently? Clothing and accessories High-tech product （Electronics and technology） Groceries (food and drink) Cosmetics Books and study materials Entertainment (e.g., movies, music, games) Personal care (e.g., haircuts, gym memberships) Other (please specify):
Section 3: Special Shopping Events Have you participated in the Double 11 shopping festival before? Yes No
If you participated in Double 11, how much did you spend compared to your usual monthly spending? Much less Less About the same More Much more
What motivated you to shop during Double 11? (Select all that apply) Significant discounts Limited-time offers Need for specific items Peer pressure/Social influence Fear of missing out (FOMO) Other (please specify):
How often do you make impulse purchases? Never Rarely Sometimes Often Always
Do you keep a budget or track your spending to manage your money effectively? Yes, always Yes, sometimes No, rarely No, never I tried but I failed
Do you tend to buy more items when they are on sale or discounted? Yes, always Yes, sometimes Neutral No, rarely No, never
Do you save any money each month after covering all your expenses? Yes, always Yes, sometimes No, rarely No, never I tried but I failed
How do you feel about your current purchasing behaviors? Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied
Section 5: Future Shopping Intentions Are you planning to participate in the next Double 11 shopping festival? Yes, definitely Yes, probably Unsure No, probably not No, definitely not
What changes, if any, do you plan to make to your purchasing behaviors in the future? None Shop less frequently Be more mindful of spending Focus more on quality over quantity Other (please specify):
Open-Ended Questions What do you think are the advantages and disadvantages of online shopping?