Coca-Cola Consumption Habits
1. How often do you drink Coca-Cola products? (Options)
Daily
Weekly
Monthly
Rarely
Never
2. Which Coca-Cola products do you consume most often? (Options)
Coca-Cola Original
Coca-Cola Zero
Coca-Cola Light
Other
3. Were you aware of the incident where Cristiano Ronaldo removed Coca-Cola bottles during a press conference? (Options)
Yes (Continue the survey)
No (Terminate the survey)
4. How did you learn about the incident?
Social media
News
5. How did you perceive Cristiano Ronaldo's actions?
Positive
Negative
Neutral
6. How did you perceive Coca-Cola's response to the incident?
No change
More negative
More positive
Unsure
7. Have you seen any Coca-Cola advertisements about the Ronaldo incident? (Options)(
If yes, how effectively were these advertisements changing your perception of Coca-Cola? (Rate from 1 to 5: 1 = Not effective, 5 = Very effective)
1
2
3
4
5
8. What messaging would you prefer from Coca-Cola following the incident? (Options)
Focus on positivity and hydration
Address the incident directly
Maintain regular brand messaging
Other…
9. How did you perceive Coca-Cola before the incident? (Rate from 1 to 5)
Very favorable
Somewhat favorable
Neutral
Somewhat unfavorable
Very unfavorable
10. Has your perception of Coca-Cola changed since the incident? (Rate from 1 to 5)
Significantly improved
Slightly improved
Stayed the same
Slightly worsened
Significantly worsened
11. How did Coca-Cola's response to the incident influence your perception of the brand?
Improved my perception
Worsened my perception
Had no impact
Not sure
12. How much do you trust Coca-Cola as a brand? (Rate from 1 to 5: 1 = No trust, 5 = Very high trust)
1
2
3
4
5
13. Has the incident affected your decision to purchase Coca-Cola products? (Options)
Yes, I buy less
Yes, I buy more
No change
14. How much do the actions of celebrities affect your choice to buy a brand? (Rate from 1 to 5: 1 = Not at all, 5 = Very much)
1
2
3
4
5
15. Would you continue purchasing Coca-Cola products in the future? (Options)
Yes
No
Unsure
16. What is your age? (Options)
18-24
25-34
35-44
45-54
55+
17. What is your gender? (Options)
Male
Female
Prefer not to say
18. Where in Hungary do you live? (Options)
Budapest
Other city in Hungary
Rural area
19. What do you do? (Options)
Student
Employed Full-Time
Employed Part-Time
Unemployed
Retired
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